Case Study
Estajer
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Pioneering the Asset Rental Marketplace in Saudi Arabia
Estajer, based in Saudi Arabia, is transforming the asset rental landscape by providing a marketplace that serves both business (B2B) and consumer (B2C) needs. With a focus on accessibility and efficiency, Estajer is positioned to capitalize on the growing demand for flexible asset usage in industries ranging from construction to events and equipment rental.
By refining their mission, vision, and business strategy, Estajer aims to become the leading marketplace for asset renting, offering convenience, cost-effectiveness, and scalability for businesses and individuals alike.
The company is also preparing for future expansion across the Middle East, while ensuring they are fully equipped to engage with investors and grow through strategic fundraising.
We partnered with Estajer to sharpen their mission and vision, ensuring these foundational elements clearly convey the company’s distinct value proposition and bold growth objectives within the Saudi and wider MENA markets.
Our team transformed Estajer’s complex business model into a clear, investor-friendly pitch, emphasizing the platform’s scalability and potential within both the B2B and B2C asset renting markets.
We supported Estajer in developing a comprehensive fundraising strategy, beginning with the implementation of a SAFE agreement to facilitate swift operations. This strategic approach laid the groundwork for future investment rounds and maximized their valuation ahead of formal fundraising.
We provided Estajer with full preparation for investor engagement, including defining their fundraising strategy, outlining the investment rounds, and positioning them to attract and secure key investors effectively.
"We are grateful for 1826 Partners' expertise, which has been invaluable."
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Our Approach
We implemented a strategic, phased approach to align Estajer’s execution with key market opportunities and investor expectations, ensuring maximum impact and growth potential.
Business Plan Reassessment and Refinement
We started by conducting a thorough reassessment and refinement of Estajer’s business plan, elevating their executive summary, enhancing market analysis, and aligning their business objectives with the rising demand for asset rentals in both the B2B and B2C sectors.
- Reassessed and refined the business plan to better align with market opportunities.
- Enhanced their executive summary and market analysis, tailoring it for Saudi and regional market expansion.
Pitch Preparation and Simplification
We equipped Estajer for investor pitching by simplifying the complexities of their asset rental marketplace into a clear, compelling, and easily digestible pitch. This was crucial in effectively highlighting the scalability and revenue potential of their business to attract investors.
- Simplified their business model for a compelling investor pitch.
- Facilitated a successful pitch process by introducing them to key stakeholders in our community.
Fundraising Strategy and Market Expansion
We equipped Estajer with the tools and strategy to successfully navigate the fundraising landscape, ensuring they were fully prepared for investment rounds. Additionally, our market insights enabled Estajer to craft a targeted expansion strategy, seizing key growth opportunities within the Saudi region.
- Developed a comprehensive fundraising strategy, helping Estajer understand investment rounds and optimize their approach.
- Guided their expansion strategy into Saudi Arabia and beyond.
We worked closely with Estajer to define a robust fundraising strategy, starting with the implementation of a SAFE agreement. This allowed them to initiate operations quickly while setting the stage for a future fundraising round, strategically designed to optimize their valuation before formal investments.
Simultaneously, we significantly refined Estajer’s business plan, executive summary, and market analysis to align with investor expectations and market trends, positioning them to seize opportunities in both the B2B and B2C asset renting sectors. In addition, we helped Estajer simplify their complex marketplace model for investors, emphasizing its scalability and growth potential.
As part of this process, we introduced Estajer to our business community, enabling them to receive valuable feedback on their pitch and business model, further strengthening their position for investor engagement.
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