Case Study

MyCaro

See how 1826 Partners boosted CARO’s business model and growth strategy.
MyCaro
About

Driving Innovation in Automotive Experiences in the MENA Region

CARO, based in Bahrain, is transforming the automotive industry across the MENA region with its groundbreaking mobile application.

By streamlining car ownership, CARO allows users to effortlessly buy new cars, book maintenance services, and apply for auto loans, all from their smartphones.

Their platform offers a seamless experience with a comprehensive suite of services, including insurance and vehicle purchases, setting new standards in convenience and customer satisfaction.

With plans to expand across the GCC, CARO is redefining the car-buying journey and driving innovation in automotive technology.

Services
Business Model Enhancements

Refined CARO's business model to better align with market trends and user needs, enhancing platform engagement and adaptability.
Market Positioning and Saudi Market Insights

Strengthened CARO’s market positioning with strategic insights and guidance for successful expansion into the Saudi market and across the GCC.
Business Plan Restructuration

Revamped CARO’s business plan to align with strategic goals and operational efficiency, providing a clear path for growth.
Fundraising Strategy Optimization

Explained the fundraising process, targeted key investors, and refined CARO's strategy to optimize valuation and attract investment.
Quote Icon
"Reliable ally who shares our vision of creating a seamless user interface for automotive consumers."
Sarfraz Khan, Co-Founder

Our Approach

We kicked off by fine-tuning CARO's business model to meet market needs. Then, we sharpened their market positioning with key insights for GCC and Saudi expansion. Finally, we revamped their business plan and fundraising strategy to maximize growth and attract investment.
Phase 1

Business Model Enhancements

Revamped CARO’s business model to drive user engagement and market fit.
  • Conducted an in-depth analysis of CARO’s business model.
  • Implemented improvements to better address user needs and market trends.
Phase 2

Market Positioning and Saudi Market Insights

Boosted CARO’s market presence and opened doors for GCC and Saudi expansion.
  • Provided comprehensive market research, including insights on the Saudi market.
  • Adjusted CARO’s market positioning to leverage expansion opportunities in the GCC.
Phase 3

Business Plan Restructuration and Fundraising Strategy Optimization

Refined CARO’s business plan and fundraising strategy to maximize investment potential.
  • Overhauled CARO’s business plan for improved strategic alignment.
  • Guided CARO through the fundraising process, targeting the right investors and refining their strategy to enhance valuation.
Result

Improved Business Model and Market Positioning. Optimized Fundraising Strategy.

The partnership with 1826 Partners led to significant enhancements in CARO's business model, improving overall market fit. By conducting a thorough analysis and implementing targeted adjustments, CARO was able to better align its offerings with user needs and current market trends, enhancing both its appeal and operational efficiency.

Additionally, the collaboration provided CARO with valuable market insights, particularly regarding expansion opportunities in the GCC, including Saudi Arabia. This strategic guidance allowed CARO to refine its market positioning and prepare effectively for growth within this key region, ultimately boosting its presence and competitive edge.

Furthermore, 1826 Partners helped restructure CARO’s business plan and optimize its fundraising strategy, which significantly increased the company’s potential to attract investors and maximize valuation. By targeting the right investors and refining our approach, CARO is now better positioned to secure the funding needed to support its ambitious growth objectives.